Wednesday, March 24, 2010

some type history.

Most of the typefaces at Druckwerk are from the Haas type foundry, which was located not far from Basel (one could drive there from my house in about 15 minutes). It was the first foundry in the world (though it closed in 2002); up to that point, it was typical for individual print shops to cast their own type. Haas began by making spacing material (to go in between the lines of letters, etc) in standardized sizes and shapes, and this put them on the map. They are the foundry responsible for the famous Helvetica typeface, among others. It's easy to write all this stuff off as only being interesting to a printer, or a typographer, but in a more philosophical sense, we're really talking about the history of communication, literacy, and the transfer of information. Not small things, those.
On a more humorous note,
rather than referring to Serif and Sans Serif typefaces, here they are called Serif and Grotesk - because the idea of a letter without the feet on it was such a grotesque idea. Heh heh.
The building where Druckwerk is located used to be a brewery. It's got a deck on the 4th floor, and it was almost hot up there, as I was eating my lunch. I love being warm. It's the best. How's that for a philosophical musing?
Falafel seems to be Turkey's answer to the burrito. It took me a while to find, but I'm glad I did. Here are before and after shots from lunch today.

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